CEdMA-Europe Members' Newsletter -
August 2015


Welcome to the August  edition of the CEdMA-Europe Members' Monthly Newsletter, which is sent to CEdMA Europe members and to European colleagues of CEdMA USA members.

Upcoming CEdMA Events/News

Subscriptions SIG Meeting, Aug 14, 2015, 12-1 pm EDT
The second meeting of the newly-formed Subscriptions SIG will take place on Fri Aug 14 at noon Eastern, 9am Pacific with Angel Viloria as the SIG Chair. We are entering the research phase which includes:

  1. Examine the models, attributes, and metrics of successful subscription businesses.

  2. Determine which models, attributes, and metrics can be directly applied to Training as a Subscription and which must be modified or eliminated and which, if any, are missing.

For step 1, the “homework” reading was 9 Keys to Building a Successful Subscription Business. Angel along with the two volunteers from the last meeting will present feedback, which will lead into the main purpose of the meeting which is the discussion of step 2.

Here are the details to join the meeting: Session number: 833 142 618,
Session password: sig2015

Metrics SIG - "2015 Pricing Trends in Education", Wed Aug 26, 12-1pm EDT
Dirk Braune, PTC, asks: Are you prepared for the future of your education business? You might want to know if your pricing is in line with the market or if you are giving away opportunities and discounting too high. Dirk will use the recent pricing survey to guide you in future conversations with executives and customers. He will look at pricing differences and changes for various regions.

Here are the details to join the meeting: Session number: 834 735 151,
Session password: sig2015

Certification SIG - “Certification Marketing Strategy”, Fri Sep 18, 12-1pm EDT
Invitations with further details will be sent out at the end of August.

Here are the details to join the meeting: Session number: 797 628 595,
Session password: sig2015

Joint CEdMA Europe/British Computer Society Workshop, Mon 19 Oct, 1500 UK Time, Windsor Riverside

Following CEdMA’s then BCS’s view of the industry and an overview of some of the issues that members are facing, a panel will identify areas of common interest that both can engage with and answer questions from the floor.

CEdMA Europe Autumn Conference, 20-21 Oct, Heathrow/Windsor Marriott, “Engaging and Partnering with Alliances”
Please contact your member main contact who will allocate the prepaid places, which include accomodation.

CEdMA Fall Conference, Nov 3-4, at MathWorks in Natick, MA
here to get further information and an invitation to present. You can enrol from the main menu on the website or from here.

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Recent Articles from the Education and Training Press


Reviews and Current Trends

Learning Executives Confidence Index, 2015 Q2 (Jul 15)
Learning executives continue to have a positive outlook regarding the importance of and investment in learning. The LXCI score is 68.0, down from last quarter’s score of 68.8. But it is important to remember that last quarter’s score was the second-highest score recorded. The current score is very close to the score of 68.2 from two quarters ago. The current LXCI score indicates an optimistic outlook. From 2010 to 2014, the average score was between 65 and 66. The current score is nearly 13 points higher than the historic low of 55.1 from Q1 2009, and less than two points below the historic high score of 69.9 from Q4 2013. In May 2015, the unemployment rate, which is strongly related to learning leaders’ optimism, remained low at 5.5 percent, the same as three months ago. ©2015 ATD

What's in a Name - Training Matters (Jun 15)
A study of fit and preferences for the name and responsibilities of our field. Training Magazine,
©2015 Lakewood Media Group

It is not just about Compliance - Accessibility in eLearning (Jul 15)
Accessibility in eLearning may be something that’s just isn’t on your radar—yet. Your eLearning materials should be accessible to everyone, including those with challenges like low vision and blindness, hearing loss and deafness, learning disabilities, and mobility problems. Here is a quick rundown on things you should be addressing in your design standards, and some help getting started. Learning Solutions Magazine, ©2015 eLearning Guild

LinkedIn and Lynda - Perfect Together? (Jul 15)
LinkedIn, the online social media giant that focuses primarily on professional career development, communities, and networks, has acquired Lynda.com, an online eLearning provider that focuses on skill building. Will this marriage work from a learning perspective? Here is an examination of that question, from the point of view of eLearning managers.
Learning Solutions Magazine, ©2015 eLearning Guild

Learning Portals (Jul 15)
Why you should be an early adopter,
Technology Enabled Learning Excellence, ©2015 HR.com

Integrating the HR Landscape on the Cloud (Jul 15)
Strategies and best practices to build integrated data, processes and business outcomes,
©2015 Fosway Group and Docebo

77 Tips on Today's Hottest Topics from Devlearn Thought Leaders (Aug 15)
This eBook explores 77 tips provided to us by the members of The eLearning Guild community who will be leading workshops on these topics at the DevLearn 2015 Conference & Expo. These experts explore  critical topics and skills for today’s learning and performance professionals.
©2015 eLearning Guild

Education and Training at the Forefront of Customer Engagement (Jul 15) plus deck
Wayne McCulloch of Salesforce discussed his vision of the next generation of learning ecosystems that is contextual, adaptive and predictive, Elearning! Webinar, 16 Jul 2015 (Ed: I strongly recommend that you open the deck when viewing the recording as the camera was focused on the speaker most of the time.)

The next 30 years (Jun 15)
Christopher Bishop says technological advances will dramatically transform education everywhere in the next 30 years – how content is created, how it is shared, how it is archived and its level of impact. Inside Learning Technologies and Skills, ©2014 CloserStill L&D

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Training Manager/Director Development

Innovations that blast you out of the water (Jun 15)
How do you implement the change that no one is asking for? Follow Nigel Paine’s four-stage plan. Inside Learning Technologies and Skills, ©2014 CloserStill L&D

Learning See, Learning Do (Aug 15)
Imitation is indeed the sincerest form of flattery when it comes to learning leaders mimicking their line of business peers’ success tactics to achieve operational excellence. Chief Learning Officer, ©2015 Media Tec Publishing

Learning from Afar (Aug 15)
The chance to work remotely is an attractive perk, but managers have to adapt their leadership style if they’re to keep these workers productive and engaged.
Chief Learning Officer, ©2015 Media Tec Publishing

Crossing the Chasm (Aug 15)
Academics, corporate learning leaders need to start serious talks, Chief Learning Officer, ©2015 Media Tec Publishing

Navigating Differences (Jul 15)
With all of our professional knowledge, skills, and abilities about navigating differences, why do gender differences continue to hamper career path development? Here’s another point of view.
Learning Solutions Magazine, ©2015 eLearning Guild

5 Ways to Ensure Critical Knowledge Transfer (Aug 15)
Companies routinely watch deep smarts walk out the door when experts retire or leave. But there are tactics learning leaders can use to transfer this critical knowledge.
Chief Learning Officer, ©2015 Media Tec Publishing

An Emphasis on Transfer (Jun 15)
What can be done before, during, and after training to help ensure that what participants learn during the training actually gets used on the job? Training Magazine,
©2015 Lakewood Media Group

HR and E-Learning (Jul 15)
You have options and you have choices,
Technology Enabled Learning Excellence, ©2015 HR.com

Using Training Helps People Buy Your Enterprise Software (Jun 15)
This webinar discussed why enterprise software companies should strategically "un-gate" some of their training and make it available to prospects. It also discussed how to use training to educate the market, generate mindshare with potential customers, and move buyers along the sales cycle.
ServiceRocket Webinar, 16 Jun 2015

Vital Roles and Org Structures of Great Software Training Functions (Jul 15)
The more customers demand training, the more a company begins to ask questions like: What roles existing in a customer education function? Which roles should we hire first? How should the team be structured? How do I know when you add roles as we grow? Danielle Tomlinson, of Hortonworks helped Bill Cushard answer these questions. ServiceRocket Webinar, 14 Jul 2015

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Selling and Marketing Education

Pricing Strategies that Maximize Sales of Software Training (Jul 15)
Early stage enterprise software companies that begin to build a customer software training function focus much of the early work on building content, finding people to deliver it, and figuring out how to set up the technology to handle registrations and virtual delivery of the training. It takes so much effort to make all of that happen that no one thinks to ask, "How should we price our training?" If people do ask, it is late in the game, and in the interest of expediency, the decision is made to make the training free because "it should be part of the service and customers expect that to be built into the subscription price." © 2015 ServiceRocket

How to apply neuroscience in business (Jun 15)
Tom Flatau examines how the appliance of neuroscience can increase your positivity, develop your leadership skills, and boost your sales. Inside Learning Technologies and Skills, ©2014 CloserStill L&D

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Learning Methods

Do we still need instructional designers? (Jun 15)
Vaughan Waller addresses the question, Inside Learning Technologies and Skills, ©2014 CloserStill L&D

Leveraging the Cloud - Extending Integrated-learning Opportunities (Jul 15)
Why explore virtual learning environments? Are there benefits beyond novelty and engagement? How can these environments be practical and affordable? These are questions that the US Air Force Squadron Officer College has been pursuing for several years, and two of the faculty share some of the answers in this article. Learning Solutions Magazine, ©2015 eLearning Guild

Your learning makeover (Jun 15)
Gerry Griffin discloses Five Quick Steps to help rethink your learning. Inside Learning Technologies and Skills, ©2014 CloserStill L&D

Just-In-Time Training (Jul 15)
What if you don’t have time to prepare one?
Technology Enabled Learning Excellence, ©2015 HR.com

Why Do We Try To Manage Learning? (Jul 15)
The systems aren’t getting people excited about learning,
Technology Enabled Learning Excellence, ©2015 HR.com

Top Six Online Student-engagement Strategies (Jul 15)
Online learning has to contend with a lot of competition for a learner’s attention. Alternatives are always just a mouse-click or a finger-tap away. How can a designer counter the ever-present distractions? Here are a half-dozen quick ideas for getting and maintaining learner engagement.
Learning Solutions Magazine, ©2015 eLearning Guild

Frequent feedback - the key to personal development (Jun 15)
Kevin Beales shares 10 Top Tips to ensure your feedback always has a positive outcome. Inside Learning Technologies and Skills, ©2014 CloserStill L&D

Get Learners Hooked (Jul 15)
6 tips to improve learner retention,
Technology Enabled Learning Excellence, ©2015 HR.com

Struggling To Keep Learners Engaged? (Jul 15)
Get back to basics,
Technology Enabled Learning Excellence, ©2015 HR.com

Dynamic Content - Connecting performance and learning (Jun 15)
What is dynamic content? What role does it play in developing more effective strategies to tackle performance problems in organizations? This white paper answers these two basic questions.
©2015 IBM

Are You an ISD, a Business Process Engineer, or Both? (Jul 15)
When human performance problems have their root causes in broken business processes, missing policies, inadequate standards, or poorly designed systems, training alone (including eLearning) may not be an effective solution. The Experience API can help in these cases. Here is a fictitious scenario that illustrates how to use xAPI to optimize the work environment.
Learning Solutions Magazine, ©2015 eLearning Guild

Evaluating Software Fluency (Jul 15)
It can help increase ROI,
Technology Enabled Learning Excellence, ©2015 HR.com

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Has E-Learning Gone Wild Again (Aug 15)
Online education is back with a vengeance, and it works, says Josh Bersin,
Chief Learning Officer, ©2015 Media Tec Publishing

The power of emotion (Jun 15)
aAron Pont reveals why getting in touch with emotion is essential for any e-learning designer. Inside Learning Technologies and Skills, ©2014 CloserStill L&D

Modern learning for modern learners (Jun 15)
Ken Robertson explains how Adapt Learning is positioned to shape the future of rapid e-learning. Inside Learning Technologies and Skills, ©2014 CloserStill L&D

The State of Authoring Tools - Where We've Been, Where We're Going (Jul 15)
Over the last five years, as he has written his authoring tool reviews, Joe Ganci has watched some patterns emerge. In this anniversary column, he takes a look at what has happened, what is happening now, and what the future may bring to the tools we rely on.
Learning Solutions Magazine, ©2015 eLearning Guild

Next Generation Learning Management Systems (May 15)
Course booking system, learning management system, virtual learning environment. Sound sexy? Thought not. We think it’s time to shake up that old IT system and replace it with something that will positively enthuse learners to engage, and in a way that suits them.  ©2015 City and Guilds Kineo

Nine Steps for Selecting an LMS (Aug 14)
This Bersin by Deloitte report provides an overview of the learning management systems (LMSs) market, along with a guide to help you in selecting this type of system for your company. The research on which this report is based was conducted between July and December 2013. ©2014 Deloitte Development

Are You in a Love-Hate Relationship with your LMS, too? (Jun 15)
When planning to build or buy new content, think outside of the “Next” and “Previous” buttons. Think flipped and blended learning approaches. Think mobile apps and more. Training Magazine,
©2015 Lakewood Media Group

Using Microsoft SharePoint as a Learning Ecosystem Solution (Jul 15)
If SharePoint is already integrated into your business processes, have you considered whether it might be useful as a tool to support learning and development? As an extensible collaboration platform, it may be well-suited to your needs for a learning ecosystem. Here’s a simple three-step process for matching learning needs to SharePoint features.
Learning Solutions Magazine, ©2015 eLearning Guild

Implementing an LCMS across the Enterprise (Apr 14)
This report highlights the changes that will occur when the LCMS is employed at the enterprise level and the significantly greater level of benefits a LCMS can bring when it is used to connect everyone inside and outside the organization. © 2014 Brandon Hall Group

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Social Media for Learning

Two Minds Are Better Than One (Aug 15)
Collaborative learning is all in the network. Using social platforms makes it easier to share knowledge, make an impact on an organization and measure that impact. Chief Learning Officer, ©2015 Media Tec Publishing

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Case Studies and Projects
None this month

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Measuring Education Value

The C-Suite Connection (Aug 15)
Every executive wants to see ROI for learning, say Jack and Patti Phillips,
Chief Learning Officer, ©2015 Media Tec Publishing

How to Write an Effective Survey Question (Jun 15)
To conduct a needs analysis or evaluate a training program, a trainer must formulate good questions. Training Magazine,
©2015 Lakewood Media Group

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Processes/Managing Costs/Outsourcing

Sourcing Training Solutions - Best Practices for the Best Partnerships (Aug 15)
In March 2015, The Training Associates Corporation and Training Industry, Inc. surveyed 204 organizations to identify best practices for both buyers and suppliers of training regarding how organizations make decisions about leveraging external solutions providers. ©2015 The Training Associates and Training Industry

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Skills Gap/Technical Certification

Close the Skills Gap, Once and for All (Aug 15)
Companies are to blame for the perpetual, pervasive skills gap. But changing recruitment strategies and investing in onboarding and ongoing training can help. Chief Learning Officer, ©2015 Media Tec Publishing

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Special Interest Groups

Sharing Information on Relevant Training Topics (Jul 15) plus deck

  • Getting Training Partner Input into Content –what are programs doing?

  • Managing a Global Training Partner Program Efficiently – what are some tips and proven practices?

  • Revenue Generating Training Partner Programs – what has been most effective for increasing training partner revenue?

Training Partner SIG, 15 Jul 2015



A fast-paced hour with three favored topics (Jul 15) plus deck

  • Pricing - what are the factors going into the decision-making process?
  • Benefits - what are programs offering and what are people asking for?
  • Cool Tools - new tools that can help a certification program

Certification SIG, 31 Jul 2015

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And, Finally.....



The Cowboy Boots (establishing the facts, asking the right questions)

Did you hear about the Texas teacher who was helping one of her kindergarten students put on his cowboy boots?

He asked for help and she could see why. Even with her pulling and him pushing, the little boots still didn't want to go on. By the time they got the second boot on, she had worked up a sweat.

She almost cried when the little boy said, 'Teacher, they're on the wrong feet.' She looked, and sure enough, they were. It wasn't any easier pulling the boots off than it was putting them on. She managed to keep her cool as, together, they worked to get the boots back on, this time on the right feet. He then announced, 'These aren't my boots.'

She bit her tongue, rather than get right in his face and scream, 'Why didn't you say so?', like she wanted to. Once again she struggled to help him pull the ill-fitting boots off his little feet. No sooner had they gotten the boots off when he said, 'They're my brother's boots. My Mom made me wear 'em.'

Now she didn't know if she should laugh or cry. But she mustered up what grace and courage she had left to wrestle the boots on his feet again.

Helping him into his coat, she asked, 'Now, where are your mittens?' He said, 'I stuffed 'em in the toes of my boots.'

She will be eligible for parole in three years.

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Feedback, please!


I would really like to get input from you, the readers.  Please give me your feedback and point me towards any article or source that you think the rest of the membership might enjoy. Thank you.

Mike Dowsey

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